About 70 travel agents from the Gallic tour operator Fram have met the main tourist attractions in Tenerife this week, while technicians from the Cabildo branch have traveled to Italy to present and train on the destination of professionals from the transalpine sector.
In a statement, the Cabildo explained that, through Turismo de Tenerife, it is developing different actions with the objective of consolidating the image and presence of the Island as a tourist destination in France and Italy, which are among its main markets that send travelers .
Thus, the island’s tourism adviser, Alberto Bernabé, said that with the actions aimed at travel agents, in this specific case of Italy and France, “we are developing an important promotional work of the Island focused on those professionals who have in Your hand the possibility of recommending a destination to customers who come to their agencies in search of a place for their vacation. ”
“By knowing better all that Tenerife has to offer,” he said, “agents can guide the travelers with a better knowledge and make them finally settle for the island.”
Bernabé recalled that last year 168,000 French tourists and 152,000 Italians spent their holidays in Tenerife, “and our goal is to continue being a reference destination in both markets.”
On the other hand, Rome has been the scenario chosen by Turismo de Tenerife to carry out two actions with travel agents of the transalpine country. In order to support the promotion of the new line that Alitalia has launched since October 30 (twice a week between Rome-Fiumicino airport and Tenerife North), at the end of November A presentation of Tenerife to a dozen travel agents and airline personnel at the company’s premises in the same airport of Fiumicino.
Also in Rome, and within the promotional campaign that is being developed with the portal of reservations Logitravel to promote the sales of the destination, a training was carried out on Tenerife to about fifteen travel agents of Traveltool, in an action that forms part Of a campaign in online media and social networks that begins this week.