Canary Islands have ranked as the fifth most talked about internationally on Facebook and Twitter by British users, behind New York, Paris, Spain and France, according to Promotur Turismo de Canarias with data from a survey carried out in United Kingdom.
The study, conducted by the British tour operator First Choice, also highlights that four out of ten adults in the UK admit to being ‘social tourists’ who consult on social networks from an average of 14 tourist destinations each year.
In addition, another of the highlights of the study reflects that three out of ten people say that social networks are their greatest influence when choosing their next vacation destination.
The head of social media Promotur Turismo de Canarias, Sara Sánchez-Romo, commented that the international role of the archipelago in social networks “responds to the interest they arouse in the British market, since it is the users who create and, above all, comment and share the content.
However, he also pointed to the growth of the social identity of the Islas Canarias brand as an accelerator of this interest. “Brands have a lot to say in the social world if they are capable of generating relevant and shareable content.”
Canaries has 29 profiles in 15 languages
This social identity referred to by the head of social media of Tourism of the Canary Islands is made up of 29 profiles in social networks like Facebook, Twiter or Youtube in 15 different languages that accumulate more than 800 thousand followers.
“These channels allow us to broadcast all types of content, from photographs to videos, to illustrations or memes, which in turn are often shared by users among their own followers,” he said.