The Ministry of Tourism, Industry and Commerce of the Government of the Canary Islands has organized a promotional action in the United Kingdom to publicize the golf offer of the islands and position them as a destination for the practice of this sport, even in winter, has informed this Tuesday the regional area through a statement.
The initiative is channeled through Promotur Turismo de Canarias and takes place in the cities of Saint Andrews, in Edinburgh, and Belfry, in Birminghan, with hotel and golf course representatives that show more than 90 professionals in this field “Excellencies of the Canary Islands as a tourist destination for the practice of this sport”.
The Minister of Tourism, Industry and Commerce, Yaiza Castilla, has assured that “the diversification of the tourist offer allows to open the range of tourism products offered by the Canary Islands destination”.
“We are currently working in other tourism subsectors that can be very attractive to open new tourist markets,” he said.
In addition to the sports day, several events are planned both for presentation and closing and awards, where the Canarian delegation will value products and services related to the category of golf.
The group displaced to the United Kingdom includes the associations of golf courses of Gran Canaria, Lanzarote, Fuerteventura and Tenerife, together with hotel and service entrepreneurs linked to the world of golf.
A tourism of 235 million euros for Canary Islands
In 2017, a total of 138,170 tourists visited the islands motivated by golf, which meant a total turnover of 235 million euros. It is a traveler who has a high purchasing power and whose associated expenditure exceeds the average since it stands at 194.34 euros per day, compared to 140.18 euros on average.
The average age is also somewhat higher than the rest, 52.6 years, while the average is 46.9 years. Your stay is almost 10 days and the turnover per tourist is 1,699 euros, a figure that exceeds more than 500 euros per person on average, set at 1,155 euros.
Almost 40 of the golfers who visit Canary Islands British
In terms of nationality, 36.2 percent were British, ahead of Germans (23%), Swedes (6.3%) and Belgians, national tourism, Norwegians, Dutch, French and others.
“Given the importance that British tourism has for the Islands, the Ministry of Tourism, Industry and Commerce of the Canary Islands Government has intensified the promotion in this key market by organizing events at origin as is the case of this itinerant tournament in which golf is presented as a complement to the offer of sun and beach, one of the main reasons that attract this segment, “concludes the Ministry.